Seasonal marketing is a great opportunity to leverage some of the biggest spending times of year. While most businesses would assume that means major holidays like Christmas and New Year’s, aligning your promotions with the change of the seasons can also work wonders. By capitalizing on the upcoming summer season, you get to tap into a demographic of consumers you may not have otherwise been able to find.
Remember, summer symbolizes school breaks, fun outdoor activities, travel, and health and fitness. If you can play to the interests of your target audience, you will likely gain new business. Though there are plenty of ways you can market your products and services, one of the best methods continues to be promotional products. Here are 5 fun ideas you might want to give a try:
1. Yoga Stretch Bands
Yoga is a very popular form of exercising. In fact, there are approximately 20 million Americans actively practicing yoga on a regular basis. Yoga, of course, provides many health benefits. By investing in customized yoga stretch bands, you’re showing your consumers that you’re in tune with their personal interests and even care about their health.
2. Phantom Flash Arm Band
Running is another favorite pastime for individuals in the summer. Flash arm bands are an efficient promotional product that can be easily customized to market your brand. What’s great about flashing arm bands is that you’re showing your clients that you also care about their safety.
3. Phone Arm Bands
If your target audience happens to be millennials, then chances are they have their iPhones with them at all times. Phone arm bands can give them the hands-free experience they need while working out. They can easily place their phones in the band and run, lift weights, or operate an exercise machine without complication. Since you’ll have your company name and logo on the side, not only will they remember your brand, but so will everyone else who happens to be at the gym with them at the time. Essentially, it’s the promotional product that keeps on giving.
4. Fitness Duffle Bags
Who couldn’t use a nice new tote to carry their exercise accessories in? Duffle bags are multi-purpose, convenient, promotional products that will be liked by everyone from millennials to baby boomers.
5. Microfiber Fitness Towels
Most all workouts will cause you to work up a sweat, so why not capitalize on this by invest in microfiber fitness towels. Each time a client goes to wipe the sweat from their brow, they’re reminded of who your company is.
This is just the tip of the iceberg when it comes to unique and creative promotional products for the summer. These products are “outside of the box” so that you will stand out from the competition. They’re great because your clients will actually use them.
Lastly, they are marketing materials that will continue to bring in a return on your investment. If you haven’t begun planning your summer marketing campaign, you might want to consider the awesome value behind promotional products such as those described above. They tell your clients that you care about their health, safety, and personal interests. What person wouldn’t want to do business with a company that sends a message such as that?